Privacy policy

PRIVACY POLICY
Last updated: August 2026

Next Labs HQ ("Next Labs," "we," "us," or "our") operates nextlabshq.com and provides digital cosmetic formula downloads, formulation guides, and related membership services. Next Labs is operated by E&K Bella DOO Beograd, a company registered in Serbia.

This policy explains what personal information we collect, how we use it, and the choices you have regarding your information.

1. INFORMATION WE COLLECT

We collect information you provide directly to us, including:

- Contact information - name and email address, when you sign up for our free resource library, newsletter, or membership
- Account information - when you create an account or make a purchase, including billing details required for payment processing
- Payment information - processed securely through our payment providers (Shopify Payments and/or Stripe); we do not store your full credit card details on our own servers
- Communications - any information you provide when you contact us directly, such as via email or a contact form

We also automatically collect certain information when you visit our site, including IP address, browser type, device information, and browsing behaviour, via cookies and similar tracking technologies.

2. HOW WE USE YOUR INFORMATION

We use the information we collect to:

- Provide, maintain, and deliver the products and services you purchase or sign up for
- Send you the free guides, formula downloads, or membership content you have requested
- Send marketing communications about new formulas, membership offers, and related updates, where you have consented to receive them - you can unsubscribe at any time using the link in any email
- Process payments and prevent fraudulent transactions
- Respond to your enquiries and provide customer support
- Improve our website, products, and services
- Comply with legal obligations

3. SHARING YOUR INFORMATION

We do not sell your personal information. We share information only with third parties who help us operate our business, including:

- Shopify - our e-commerce platform, which processes orders and stores customer account information
- Payment processors (e.g. Shopify Payments, Stripe) - to securely process transactions
- Email service providers - to deliver newsletters, welcome emails, and marketing communications
- Where required by law, or to protect our rights, property, or safety, or that of our users

4. COOKIES

We use cookies and similar technologies to operate our website, remember your preferences, and understand how visitors use our site. You can control cookies through your browser settings; disabling cookies may affect the functionality of some parts of our site.

5. INTERNATIONAL USERS AND DATA TRANSFERS

Next Labs serves customers internationally. If you are located in the European Economic Area (EEA), United Kingdom, or other regions with specific data protection laws, your information may be transferred to and processed in Serbia or other countries where our service providers operate. We take reasonable steps to ensure your information is treated securely and in accordance with this policy wherever it is processed.

6. YOUR RIGHTS

Depending on your location, you may have rights to access, correct, delete, or restrict the use of your personal information, and to object to certain processing (including marketing communications). To exercise any of these rights, please contact us using the details below.

7. DATA RETENTION

We retain your personal information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements.

8. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date.

9. CONTACT US

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us at hello@nextlabshq.com.